Billions of webpage and tons of website are available in internet. They use hosting, server, and support from various hosting providers. This business focuses on serving clients at the best option. Personal website only needs small scale hosting. Big company and multimedia provider requires vast server with huge bandwidth. Well, customer’s loyalty is the key to survive in this sector.
Tips to Improve Customer Loyalty in Web Hosting Business
Before improving, you need to get their loyalty. Web hosting offers the same service with small difference. You will see one provider offers specs for VPS that’s similar to other. When satisfied, customers will come again and again. One product can get huge attraction to let more people buy it. Unfortunately, the product and service is not as good as marketing said. In this case, customers understand service is far important in web hosting.
1. Responsive and fast customer service
If you want to keep and improve customer loyalty, the simplest and easiest way is through customer service. Customers in this business come from various backgrounds from beginners to expert and professional. Each has different issue when using web hosting. As provider, you need to know what they want and need then address their issue immediately.
Make sure the phone and email is always available. In this case, customer service has to be standby 24 hours alongside expert and technical support. You have customers not only in your own country, but also from different continents. Their time is different which any complain and call might be in odd time based on your location. The most important thing is always answer that call and response to email immediately. If you need technical support, ease customer feeling and give simple understanding.
2. Reward, discount, and incentive
When discussing about customer’s loyalty, there is no doubt about reward. Giving reward and discount is the old method, but it’s still reliable. You can provide discount based on loyalty level. It is good to attract first timer, and useful to keep old user.
Incentive and reward should look profitable in customer eyes. For example, web-hosting business tends to do upgrade and install new tech. To accommodate this change, provider gives incentive to users who want to move into new system. Incentive is promising offer alongside the discount to prolong their service.
Always listen to what they say. That’s what commonly called as feedback. Web hosting may get good or bad feedback. Do not oppose and answer bad feedback with negative comment. One small ripple might disrupt the entire business. You need to accept what they say and make improvement.
4. High quality product
Good product attracts people to purchase and high quality service makes sure they come again the next time. While improving customer service and giving reward, you cannot forget to advance the products. In business with fierce competition, small gap in quality brings huge difference. That’s why web hosting providers have to improve their product continuously. Therefore, it leads to one goal: improving customer loyalty.